Tuesday 31 July 2012

Going Viral – A Content Writing Company Will Do It For You

There is no denying that good content is a roadmap to success. If you want a steady growth in the conversion rate of your website, writing quality content is the only way. 

But can you do it on your own?

The web has the potential to make a powerful impact on your target audience. Writing powerful, well-structured, and informative content goes a long way into turning first-time visitors into repeat visitors.

But how do you do it?

By having content that has the right potpourri of images, text, and graphics. This is not all. It must suit the search engines too. This is one key reason why businesses looking for a content writing company also concurrently hunt for search engine optimization consulting.

But first let us get down to what makes for great content.

We all know good quality content is SEO friendly, but what are the key areas that push content to high rankings in Google, Bing, or Yahoo?

Frankly, there are no hard and fast rules. Yet any good content writing company will not miss out on the following. 

Focusing on the keywords

This is by far the most important aspect. When you want to write content with your audience in mind, search engines must help you to connect with them. Keywords are what people type in when they are searching for products, services, and information.


Remember, Americans type close to 16 billion keywords each month, according to a web research firm. So if someone wants to find your website you must optimize your web pages by assigning the right keywords.

On making the content link worthy

When you earn links it means you have churned out quality content. It is as simple as that. There is no magic answer for link building. You need to be creative, write original and authoritative content that sounds credible.

On structuring the content

Okay, now you are writing great content after plenty of research and thought. But unless you structure it well visitors will not stay glued to your site. You site must have a persuasive “Read Me” call.

Content writing services focus on the following:

• Headline – A compelling headline communicates with a reader. It should show urgency, be specific and unique.

• Concise paragraphs – Most visitors have short attention spans. Short content makes reading bearable.

• Graphics and images – These add punch to the content.

• Spellings and grammar- Content must be free from mistakes. Readers are put off when content is laced with a lot of errors.

Entrepreneurs and business owners do not have enough time to create great content. They are busy with their own company issues.

So why waste time? Even if you think your business is mundane, it is possible to create unique content that is link worthy. All you need is a professional content writing company. They know how to drive content and infuse online features that will make your website go viral.

Content marketing is here to stay. Good content is what will distinguish your site from the others.

1 comment:

  1. I just take a peek and I discovered your blog. I find it worth reading and the content has a lot of valuable points with regards to SEO. Big thanks for sharing this with us.

    ReplyDelete